IPL: Who are the Gainers?

Is IPL a successful business plan made by Modi, the Chairman& Commissioner of IPL? Who are the gainers? Is it that BCCI alone? For this answer I have to say “yes”.
The World Sports Group (WSG) bought the IPL rights for 10 years for a sum of $1 billion and in turn gave to Sony for a three year period. Sony now owes IPL $30mn and looking for an exit route from the contract. Sony is unable to make its money through the advertisement sponsors. In the first season of IPL, Sony has 2000 seconds of TV ad time priced at 2lakhs per 10second ad slot, A sharp 75k increase from 20-20 world cup rate of 1.25lakh per 10second ad slot. Now it has to increase its prices to pay to IPL. But with the economic situation, will the companies are ready to pay huge amounts for advertisements.
The sponsorships for the franchises are still to be finalized. Few days back, Coco-Cola has taken the sponsorship of Kolkata Knight Raiders, after as Pepsi dropped Sharukh khan as their Brand Ambassador. The franchises are fighting hard to get sponsorships’. With this, can the franchises make profits in the second season, with only Kolkata Knight Raiders and Rajasthan Royals making profits in the first season? Who are profited, isn’t it only the players & IPL alone.