TV & Internet Advertisements: Are they going to vanish

A new offer from Sun direct DTH, that you get ad free IPL telecast. Wow!! Sun DTH IPL viewers will really have a great time with the matches, while ad payers for IPL will be analyzing its worth. This isn't just happening with the TV ads, even Internet pop-up ads are facing the same problem, with new software's to block ads. so, what next for marketers? Are they still willing to spend high on these media ads or they waiting for a successor. with the high growing potential, social media marketing can probably be the next successor.

Decide yourself: if you want to be an Entrepreneur

Decide yourself if you can answer "yes" to this list of statements before deciding whether or not to become an entrepreneur:

1. I am willing to lose everything.
2. I embrace failure.
3. I am always willing to do tedious work.
4. I can handle watching my dreams fall apart.
5. Even if I am puking my guts out with the flu and my mother passed away last week, there is nothing that will keep me from being ready to work.
6. My relationship/marriage is so strong, nothing work-related could ever damage it.
7. My family doesn't need an income.
8. This is a connected world and I don't need alone time. I want to be reachable 24/7 by my employees, customers, and business partners.
9. I like instability and I live for uncertainty.
10. I don't need a vacation for years at a time.
11. I accept that not everyone likes my ideas and that it's quite likely that many of my ideas are garbage.
12. If I go into business with friends or family, I am okay with losing that relationship forever if things end badly.
13. I don't have existing anxiety issues and I handle stress with ease.
14. I am willing to fire or lay off anyone no matter what — how good of a friend they are, if they are my own sibling, if they just had a baby, if they have worked with me for 20 years, if their spouse also just lost their job, if I know they might end up homeless, if they have cancer but no outside medical insurance, or any other horrible scenario millions of bosses and HR people have faced countless times.
15. I am okay with being socially cut–off and walking away from my friends when work beckons.
16. I love naysayers and I won't explode or give up when a family member, friend, customer, business associate, partner, or anyone for that matter tells me my idea, product, or service is a terrible idea, a waste of time, will never work, or that I must be a moron.
17. I accept the fact that I can do everything right, can work 70 hours a week for years, can hire all the right people, can arrange amazing business deals, and still lose everything in a flash because of something out of my control.
18. I accept that I may hire people that are much better at my job than I am and I will get out of their way.
19. I realize and accept that I am wrong ten times more than I am right.
20. I am willing to walk away if it doesn't work out.

Now what you decide?

E-mail marketing : A New revolution

Few weeks back i came across 'sprinklr', a company totally into E-mail marketing, when it came to our campus placements. I wonder whether is it beneficial for the company to concentrate on such a 'niche market'. after doing proper research on E-mail marketing market, now i agree it's a profitable market to concentrate.

At very low costs, electronic mail marketing enables the marketer to push the message directly to the target customers. This medium takes you directly to the customer instead of waiting for the customer to visit your website and see your products. It allows to pass the information on special announcements to creating customer loyalty.
How to Get E-mail addressees:
Target customer E-mail addresses can be collected through pop-ups in target websites. pop-ups allow customers to register, giving a choice to pick whether they are interested in receiving information on the selected items, with their permission.

Google SEO report:

When 80% of the internet users are using Search engines, it became important for even small business to use search engines effectively. Google has released a report card analyzing how it optimizes its product pages for search engines, including its own.
The report prepared by three Google employees help web masters to know better how to optimize and use similarly. In the report it has mentioned 'improvement needed in 66%' of its own criteria mentioned. with many things to improve itself, Is Google giving way for others to occupy its position?