'Second life', a 3D virtual website, is deepening its footage in social media. First of its kind in creating virtual humans and communities to interact online. This has given a platform for many marketers to interact with their target groups virtually, which is not possible normally.
Now, A Korean couple allowed their child to starve to death because of their addiction to raising a 'virtual' child in a Second-Life-style game online. (http://www.huffingtonpost.com/2010/03/05/couple-let-baby-starve-to_n_487287.html)
so people are giving as much, even more, importance than their real life. is this anything to do with the technology?
people are spending almost 6 hrs on social networking sites, giving less time for their personal life and family life. with our daily busy life schedules, humans are missing much of its real life experiences.
Marketers are concentrating in utilizing the low cost social media marketing effectively, giving an additional time for public to hang on to social media marketing. if this virtual life domination happens now, time comes in future when 'machines rule humans'.
Friday, March 5, 2010
Tuesday, March 2, 2010
WHOSE THE WINNER (RIN Vs TIDE AD)?
In advertisement the winner is one who gains more visibility in the media. Its clear from the ad that Rin is paying for P&G's advertisement also, for its presence in the media. The more you are 'on air' the more you are in the market.
Is tide going to take it like what Pepsi did to coco-cola (Pepsi said "Nothing Official About It!!!' when coco-cola is the official broadcaster for world cup in 2003 and Pepsi won).
we have to wait and see the Tides reaction apart from going to court!!
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