In advertisement the winner is one who gains more visibility in the media. Its clear from the ad that Rin is paying for P&G's advertisement also, for its presence in the media. The more you are 'on air' the more you are in the market.
Is tide going to take it like what Pepsi did to coco-cola (Pepsi said "Nothing Official About It!!!' when coco-cola is the official broadcaster for world cup in 2003 and Pepsi won).
we have to wait and see the Tides reaction apart from going to court!!
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