BAJAJ PLATINA INTO DTS-I FAMILY

Bajaj platina is the lowcost motorcycle from bajaj, which crossed sales of 500,000 units within eight months of its launch in April 2006. Bajaj platina sales reduced by 16% in 2007, which is followed by further reduction of 11% in 2008. Bajaj is the first company to intoduce DTS-I technology in India in 2003. DTS-I (Digital Twin Spark-ignition) became a special attraction to the customers .
With the slow growth in the 100cc motorcycle market, bajaj introduced a 125cc engine model in september 2007 with a new technology DTS-SI (Digital Twin Spark-Swirl induction), named as Bajaj XCD 125 DTS-SI. DTSI is the parent technology to the DTS-SI. Bajaj has a dominant market share of almost 50 per cent in the 125 cc + segment. Bajaj XCD 125 alone contributes 13 per cent of the 125 cc + segment, a feat not achieved by other 125cc products after years of existence.

To capture the growth in the 125cc sector, bajaj has to introduce another model in 125cc. If bajaj goes for a new brand creation, it has to spend more in creating a brand. So, bajaj went for brandline extension of Bajaj Platina from 100cc to 125cc using the new DTS-Si technology.