FZ16- Lord of the Streets, The Yamaha Creation

If you've seen the Hindi film "Rab ne bana di jodi" you would have probably noticed Shah Rukh Khan riding a bike that is not entirely familiar on Indian roads. As usual one would have come to a conclusion that the bike is probably an imported vehicle. I personally loved the refreshing new look Yamaha has brought into India. This new release from Yamaha is called “FZ16 – Lord of the Streets”.
The bike was launched on September 14th,2008 and was displayed at the Auto Expo 2008. Why has it chosen a movie as its advertisement platform? Will its apperance in the movie “Rab ne Bana di Jodi” make it popular?Movie happens to be a popular and economical medium to advertise. Movies as a means, facilitates mass communication in a very effective manner . It helps in launching trendy items, products related to fashion and style etc.. It creates awareness and has an impact on most audience.