DNA in Bangalore!!

Guys, DNA has arrived in Bangalore. Wondering if i'm talking about a new biological phenomenon? No! It’s not Deoxyribonucleic Acid but its Daily News & Analysis. A new newspaper that is making its entry in Bangalore with highly competitive strategies. Do you think it can suceed in the highly competitive Bangalorean News Paper market dominated by TOI?
Lets look at a few business strategies followed by DNA to enter into the market:
i. First bringing awareness among people about the arrival of DNA in the city. For this it is following a poster appearance with a catch line of “IBELIEVE IN BANGALORE BECAUSE BANGALORE IS IN MY DNA”. This creates an emotional interaction and relationship between the customers and DNA. It also shows the belief DNA has in Bangaloreans.
ii. After raising awareness with respect to its brand name, DNA, It is following a penetration policy into the market by offering the paper at low price. This would help in attracting the consumers who aren't particular about their daily dose of news, in other words, the undiscovered market.
iii. A complete package of DNA, DNA MONEY, and DNA AFTER HRS are provided in one paper. Times of India had actually gone for niche marketing by dividing the segments into general and business consumers. For both these segments it is providing Times of India and ET. DNA has identified the need for both services in a single paper. So, DNA has actually gone for a mass marketing by supplying the entire array of information in the same edition targeted to all the segments. This helps in attracting the competitors’ customers and thus enhancing their market share.
iv. It provides Privilege card for the founder members. Special offers like subscription for rs.301/year, chance to be a Millionaire and various prizes are offered apart from the privilege card to the founder members. The privilege card can be used to avail 10-30% discounts from various outlets. This helps in attracting the customers and maintaining a track of customers with the privilege cards issued and building loyalty.
v. It is issuing a Bangalore Guide on subscription and providing weekend nirvana, a special weekend newspaper.
vi. Taking feedbacks from customers in understanding their needs and problems, this helps in making an ideal newspaper to the customers.
These are the marketing strategies used by DNA for its launch in Bangalore. Do you think with these strategies DNA can succeed in Bangalore, Lets see!!