SBI (State Bank of India) is one of the biggest banks in India. SBI is well recognized Brand and it uses Mass advertising for increasing its brand visibility. Do you think there is a commonality between what it has set out to show and what it has shown? See the Advertisement published in ET and Business Line on Dec 1s 2008. The two employees in conversation are represented as SBI customers and the other workers sitting down are not represented as customers of SBI but the caption used is “Banker to Every Indian”. Caption reflects that the services are provided to all Indians. The ad has completely ignored the presence of two more individuals, may be it considered the two workers as Foreigners! Anyway truly it missed its Main theme in targeting its customers. Hope it corrects it next time.
Another issue here is the theme, “Pure Banking. Nothing else.” Makes sense? Not really. I wonder how they came up with this one. The meaning of the theme is that it provides banking services and nothing else. In the current market situation companies are increasing their services and target area to increase its profits, but SBI has restricted itself to a limited target area. Dmat services, Bihar Flood Donation,
SBI e-tax etc. These services provided are considered as the pure banking by SBI.
Another issue here is the theme, “Pure Banking. Nothing else.” Makes sense? Not really. I wonder how they came up with this one. The meaning of the theme is that it provides banking services and nothing else. In the current market situation companies are increasing their services and target area to increase its profits, but SBI has restricted itself to a limited target area. Dmat services, Bihar Flood Donation,
SBI e-tax etc. These services provided are considered as the pure banking by SBI.
Posts
No comments:
Post a Comment