BLACK & LOVELY:

Fair & lovely is a well recognised product from HUL,India. But have you ever heard of product Black & Lovely? Yes, such a product exists in the USA. It’s a hair product in the American product. The product line includes Hair Straightener, Dark & Lovely Kids (children’s hair products) and Dark and Lovely Naturally. The products are directly sold to the agents. The marketing strategies they follow are:
I. Create Awareness of the various products by sponsoring events like the Miss Indianz Contest.
II. Increasing the visibility in retail stores.
III.Increased reach ability by selling the products through pharmacy stores.