Tuesday, February 10, 2009

IPL-CAN IT BE A RECESSION WINNER :

INDIAN PREMIER LEAGUE (IPL), is a Twenty20 cricket competition created by the Board of Control for Cricket in India (BCCI) and chaired by the Chairman & Commissioner IPL, BCCI Vice President Lalit Modi. The new attraction to the IPL is Shilpa Shetty who along with her boy friend Raj Kundra, picked up about 12% stake in the Rajasthan Royals for the upcoming IPL season and then there’s Juhi Chawla who will be taking charge of the game plan for Kolkata Knight Raiders, in khan’s absence.
The second season of IPL is about to start from the 10th of April up to the 29th of May. The auction for the players that happened a few days back had obvious winners in the form of Pieterson and Flintoff. England’s Kevin Pietersen and Andrew Flintoff were signed for $1.55 million (Rs7.55 crore) a year each, topping the $1.5 million the India Cements Ltd-promoted Chennai Super Kings bid for India cricket captain Mahendra Singh Dhoni last year. Flintoff will play for the Chennai franchise and Pietersen for the United Breweries Ltd-owned Bangalore Royal Challengers.
The prices paid for cricketers who will join the Indian Premier League (IPL) in its second season clearly show no signs of the recession blues tormenting the rest of the economy. Will the franchise make money in the second season?
In the first season Mumbai Indians experienced a loss of 16cr, Royal Challengers, Bangalore with a loss of 43cr, Hyderabad Deccan Chargers with a loss of 18cr, Chennai Super Kings with a loss of 0.2cr, Delhi Dare Devils with a loss of 6.6cr, Kings XI Punjab with a loss of 2.4, Rajasthan Royals with a profit of 6cr and Kolkata knight Raiders with a profit of 13cr. Will these figures get worse this year with the recession in economy?
With minimum of 33% revenues coming from Team Sponsors, apart from Broad casting rights and Gate Receipts, the recession will have an impact on the Net Profit/Loss of the Franchises. With the recession in economy will the team sponsors spend so much on franchises? Will the DLF continue as the major sponsor for the IPL? Have to wait and watch what the IPL has to offer this time.

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