Few weeks back i came across 'sprinklr', a company totally into E-mail marketing, when it came to our campus placements. I wonder whether is it beneficial for the company to concentrate on such a 'niche market'. after doing proper research on E-mail marketing market, now i agree it's a profitable market to concentrate.
At very low costs, electronic mail marketing enables the marketer to push the message directly to the target customers. This medium takes you directly to the customer instead of waiting for the customer to visit your website and see your products. It allows to pass the information on special announcements to creating customer loyalty.
How to Get E-mail addressees:
Target customer E-mail addresses can be collected through pop-ups in target websites. pop-ups allow customers to register, giving a choice to pick whether they are interested in receiving information on the selected items, with their permission.
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