TV & Internet Advertisements: Are they going to vanish

A new offer from Sun direct DTH, that you get ad free IPL telecast. Wow!! Sun DTH IPL viewers will really have a great time with the matches, while ad payers for IPL will be analyzing its worth. This isn't just happening with the TV ads, even Internet pop-up ads are facing the same problem, with new software's to block ads. so, what next for marketers? Are they still willing to spend high on these media ads or they waiting for a successor. with the high growing potential, social media marketing can probably be the next successor.